Italian Sports Betting

Sports betting began in 1946 with pool betting on soccer. The Amministrazione Autonoma dei Monopoli di Stato (AAMS) regulates sport betting in Italy.

ADM now oversees all fixed-odds and pool betting (retail and online), including sports and horse betting, and runs central control systems for monitoring.

The market is now competitive: multiple Italian and international brands hold betting concessions and may offer both shop-based and online betting under ADM licenses.

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