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Italian Sports Betting

Sports betting began in 1946 with pool betting on soccer. The Amministrazione Autonoma dei Monopoli di Stato (AAMS) regulates sport betting in Italy.

Until about 10 years ago, the Italian market was relatively closed off to competition. Companies such as Sisal had a de facto monopoly in the betting industry. More recently the market has been more receptive to foreign operators, mostly due to pressure from the EU.
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